Character Creative has conceptualized the overall vision for Amici’s past three seasons since 2016. Each season consists of five productions, leading to the creation of five posters, each with a unique approach while retaining a sense of unity across the board. In developing the concepts of each production, an illustrative approach positions each season as colourful, vibrant and evocative. Character also develops Amici’s season brochure and provides a refresh of their website each year. The campaign is a great introduction as the performers take the stage.