Character Creative was approached to conceptualize the overall vision for Amici’s upcoming 2015-2016 season. Five productions, five posters and each with their unique approach while retaining a sense of unity across the board. In developing the concepts of each production, an illustrative approach positioned the season as colourful, vibrant and evocative. Character also developed Amici’s season brochure and provided a refresh of their website. The campaign is a great introduction as the performers take the stage.