Renewable Industries Canada represents the leaders of Canada’s bioeconomy which produce renewable fuels and value added product that reduce GHG emissions. Character worked closely with RIC and Impact Canada to create a nation wide campaign to help increase mandates for renewable content in fuels. The results were a bold, to the point ad campaign titled FACTS DON’T LIE. The ads were seen across publications such as Macleans, The Hill Times, Newswatch and across all social media platforms. Based on the success of the campaign, the visuals were then carried into many of RIC’s marketing materials.