Check out some of the latest projects we’ve been lucky to work on. From beer labels to event posters, we’ve always got something fun happening.
Just like riding a bicycle! We reinvented this brand with a mix of modern and vintage while solving their previous technical challenges at the same time. So from cans to caps, it now looks great on all their swag as well as tastes great going down.
Full of colour and spirit, Wellington West is a bustling, exciting and rich neighbourhood and we've created an approach that captures all it has to offer. While promoting the unique shops and amenities it offers all year round, we wanted to show how fun, accessible and colourful it really is!
For the past 30 years, the Ottawa Bagelshop and Deli has been a family-owned business who shares great pride in the quality of their bagels and their connection to the community. With that history, we rebranded the Bagelshop with a modern, family-oriented approach that pays respect to the patriarch who made it a welcoming fixture of the neighbourhood.
Future innovators, creators, entrepreneurs and community leaders from Canada’s universities joined thought leaders from across the country in Ottawa to explore what Canada can become in the next 50 years. We developed a vivid and dynamic campaign that generated excitement and branded the conference as a reflection of its goals to unite, reconcile and move forward.
Whether it’s a brand new identity or refreshing an existing look and feel, we take the time to understand our clients needs and then successfully execute them. Here is a select collection of brand identities we’re proud to share.
For the past 25 years, the Governor General has honoured and celebrated the lifetime artistic achievement of Canada’s outstanding performing artists and arts volunteers. The gala for this black tie event is held at the National Arts Centre full of fanfare and elegance. We created a diverse campaign that not only celebrates the 25th anniversary milestone but promotes the excitement of the gala along with the star power of its recipients.
Renewable Industries Canada represents the leaders of Canada’s bioeconomy which produce renewable fuels and value added product that reduce GHG emissions. Character worked closely with RIC and Impact Canada to create a nation wide campaign to help increase mandates for renewable content in fuels. The results were a bold, to the point ad campaign titled FACTS DON’T LIE. The ads were seen across publications such as Macleans, The Hill Times, Newswatch and across all social media platforms. Based on the success of the campaign, the visuals were then carried into many of RIC’s marketing materials.
Refugee Hub has become a resource centre for students, faculty, lawyers and refugees looking for information on a variety of the programs, research and events they offer. Such a content-heavy site can be hard to manage so we worked closely with Refugee Hub to develop a site structure that’s manageable for them and can grow with their needs as they expand their offerings. See the whole site here.
The Canadian Propane Association connects with and advocates for members of the propane industry. We made a strategic update to their existing logo but extended the brand with a minimized colour scheme, simple illustration and elegantly treated imagery which allows for a approachable and consistent presentation for communicating with its members and industry stakeholders.
Character Creative has conceptualized the overall vision for Amici’s past three seasons since 2016. Each season consists of five productions, leading to the creation of five posters, each with a unique approach while retaining a sense of unity across the board. In developing the concepts of each production, an illustrative approach positions each season as colourful, vibrant and evocative. Character also develops Amici’s season brochure and provides a refresh of their website each year. The campaign is a great introduction as the performers take the stage.
In honour of the 150th anniversary of Confederation, we worked with the Library of Parliament to create a digital interactive exhibit that features key milestones in Canada's history leading up to present day. The exhibit is located in the Library on a 75-inch display with touchscreen controls for visitors of Parliament to navigate the timeline. In each milestone, subtle animation was integrated into the archive photos to create a more engaging experience. We also created a colourful printed brochure of the timeline educating on the 150th anniversary to youth in schools across Canada.
Universities Canada hosted an event showcasing a series of leading edge Canadian researchers. An event about innovators, needed an innovative approach. So we created a colourful illustrated package that features information for each innovator in a visual and engaging series of collectable cards. Original illustrations were created for each research sector to help represent each innovator's area of expertise.
The Community Foundation of Ottawa was created to enable citizens to enhance the quality of life in their community and to achieve their own charitable objectives through permanent, well-managed endowments. OttawaInsights.ca was developed as an online resource to connect key statistical information and intelligence across a broad range of issues affecting quality of life in Ottawa. Its goal is to promote data driven decision-making in order to achieve sustainable change. The result was a responsive website with intuitive navigation, is level AA compliant for accessibility, available in French and English, and colour coded to each community issue, including each custom data visual.
A selection of various illustrations created by the Character team.