Tamarack Ottawa Race Weekend

For more than three years, we’ve worked alongside Run Ottawa to help shape and evolve the look and feel of Tamarack Ottawa Race Weekend. Each year, we build on the event’s energy and history to create a fresh, distinctive identity that connects with seasoned runners and first-time participants alike.

A major highlight was the event’s 50th anniversary in 2024, when we drew inspiration from past races and retro athleticism to celebrate five decades of running in Ottawa. Our partnership has extended across marketing materials, merchandise, signage and, of course, beer. We’ve also laced up our own shoes along the way, raising thousands for the Ottawa Heart Institute. Below is a selection of some of our favourite work from the past three years.